2025 Hainan Lychees: Grand Debut in 7 Overseas Markets

Haikou, April 18 (Reporter Cai Wenjuan) – Hainan’s premium agricultural exports scored another milestone on April 17. Backed by the Haikou International Trade Comprehensive Service Platform, Hainan Lianyue International Trading Co., Ltd. successfully launched the 2025 overseas debut shipment of Hainan lychees. Approximately 7 tons of top-tier lychees were air-freighted to seven destinations – the Netherlands, Spain, Canada, Dubai (UAE), Singapore, France, and the UK – marking the fruit’s official entry into the high-end markets of Europe, America, and the Middle East, where it shines with unparalleled “freshness”.

Fresh lychees ready for sealed-box dispatch

As a flagship tropical fruit producer in China, Hainan lychees are globally acclaimed for their thin rinds, plump flesh, and sweet, succulent taste. “For this debut season, we’ve curated the elite ‘Guihuaxiang’ (Sweet Osmanthus Fragrance) variety,” noted LI Bin, General Manager of Hainan Lianyue International Trading Co., Ltd. “Although air transportation costs are relatively high, it can accurately meet the dual demands of overseas high-end markets for timeliness and quality. Currently, feedback from European and Middle Eastern customers is enthusiastic. The first batch of orders has been fully sold out, with a terminal retail price of 40-45 euros per kilogram, far exceeding expectations.”

Amid surging international demand for Hainan lychees, the company is simultaneously advancing large-scale sea freight exports. It is reported that container orders have been secured, and the first batch of sea-freighted lychees is expected to depart by the end of this month, covering a wider market through full-process temperature-controlled maritime technology.

In addition, to tackle industry-wide challenges – short shelf life and high transit loss –the company has independently developed “modified atmosphere preservation” packaging technology. By precisely calibrating oxygen and carbon dioxide levels in packaging, lychee freshness is locked in for up to 20 days. Meanwhile, it has innovatively launched 500-gram small-size packaging, with a lightweight and portable design tailored to overseas family consumption scenarios. It has become a “star product” in supermarkets in the Netherlands, Singapore, and other regions since its launch.

Thanks to differentiated packaging and stable quality, the price of Hainan lychees in overseas markets has increased by nearly 40% compared with traditional bulk products, and consumers have praised them as “value for money”. LI Bin stated that small packaging not only reduces consumers’ decision-making costs but also conveys the brand value of Hainan lychees through high-quality design. In the future, customized packaging solutions will be launched for different markets.

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